Plot – What are users trying to achieve/overcome?Ĭharacter – Who are the users: not just demographically, but what insights do you need to understand what they (and their needs) are truly like?
His formula is a checklist for what your stories should contain. The renowned philosopher Aristotle wrote extensively on storytelling. Terry Pratchett, Famous fantasy author What Makes Good Stories? “People think that stories are shaped by people. Having a story throughout your project means marketing the design at the end of the design process is also straightforward, as you already know exactly which story to tell to show how your product provides value. This story makes it easy for everyone involved in the project to empathize with the users and ensure that their work matches the story.
After completing design research to understand your users’ needs and desires, you use your insights to tell a story about who your users are, what they need and how you’ll provide that.
In user experience (UX) design, you use storytelling throughout the design process to ensure that all work focuses on the users’ needs and the value you want to give those users.
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